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WhatsApp Marketing

WhatsApp Marketing

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WhatsApp marketing that reports back

Send campaigns from your own WhatsApp Business numbers, see what happened to every single message, and pick up the replies in one inbox. Built on Meta's official Cloud API.

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7 days free — 500 contacts and 100 MB of media storage. No card needed, and nothing starts charging on its own when it ends.

  • Your own Meta account
  • No per-message markup from us
  • Up to 5 numbers
A WhatsApp campaign on a phone, with its delivery figures alongside: 1,248 messages sent, 1,221 delivered, 967 read and 27 failed.

Everything You Need for WhatsApp Marketing

From contacts and campaigns to conversations, leads, and reports—all in one place.

Multiple Numbers, One Account

Manage multiple WhatsApp Business numbers from a single dashboard.

  • Connect up to 5 numbers
  • Separate campaigns, templates, and inboxes
  • Switch numbers instantly

One Contact Book

Manage your entire audience in one place.

  • Import XLSX, XLS, or CSV
  • Automatic international number formatting
  • Groups, targeting, and exclusions
  • Update existing contacts without duplicates

Powerful Campaigns

Create, personalise, schedule, and track campaigns with confidence.

  • Contact-based personalisation
  • Preview your audience before sending
  • Send now or schedule
  • Pause, resume, cancel, and retry

Unified WhatsApp Inbox

Turn campaign replies into real conversations.

  • 2-way messaging
  • Templates for out-of-window replies
  • Automated replies
  • Send images, documents, and voice messages

Turn Replies into Leads

Capture and manage opportunities automatically.

  • Replies can automatically create leads
  • Customisable lead stages
  • Follow-ups, priorities, notes, and timelines
  • Track leads from first reply to conversion

A lead pipeline, not just a send log

The moment somebody replies, they stop being a row in a spreadsheet and become a lead — with a stage, a follow-up date, a priority and a timeline of everything said since. Work them on a board or in a table, whichever suits the day.

  • Opens automatically on the first reply — nothing to remember
  • Notes and stage changes recorded on one timeline
  • Follow-ups you can sort by, so nothing quietly goes cold
  • Deleting a contact keeps the lead, its notes and its consent

Your pipeline, out of the box

  1. NewImported, not yet messaged
  2. ContactedA campaign reached them
  3. RepliedOpens by itself on a reply
  4. QualifiedWorth your time
  5. WonClosed
  6. LostClosed, and why

Rename them, recolour them, reorder them or add your own — the pipeline is yours, not a fixed funnel.

From nothing to your first campaign

4 steps. The longest part is waiting for Meta to approve your first template.

  1. 01

    Connect your number

    Paste the 4 values from your Meta app — WhatsApp Business Account ID, Phone Number ID, a permanent access token and your app secret. They are checked against Meta before anything is saved, so a connected number is one that works.

  2. 02

    Bring your contacts

    Upload a spreadsheet and map the columns, or add people one at a time. Numbers are normalised to international format, duplicates are merged, and you can sort everyone into groups as you go.

  3. 03

    Get a template approved

    WhatsApp only lets a business start a conversation with wording Meta has reviewed. Write it here, preview it as it will arrive, and submit — the status updates itself when the verdict comes back.

  4. 04

    Send and watch it land

    Choose the audience, see exactly how many people that is, and send. Delivery and read receipts arrive back per recipient, and replies open in the inbox.

Included, not upsold

Every part of the tool is available from the moment you connect a number.

Template builder

Write a template, preview it as a message, and submit it to Meta for review without leaving the page.

Delivery tracking

Sent, delivered and read recorded per recipient from WhatsApp’s own receipts.

Failure triage

Failures grouped by what you can do: retry it, fix it, or stop trying that number.

Opt-outs honoured

A customer who replies STOP is removed from the queue immediately, not at the next campaign.

Scheduling

Queue a campaign for a date and time and let the worker pick it up.

Daily limits

Set a ceiling per number. Sending pauses when it is reached and resumes the next day.

Auto-replies

Answer common questions on keywords, and greet anyone messaging for the first time.

Analytics

Delivery funnel, reply rates, contact growth and per-number performance over any date range.

Encrypted credentials

Your Meta access token is stored encrypted and is never sent back to the browser.

Tags and groups

Tag a contact as many ways as you need, then target or exclude those tags when you build an audience.

Media library

Photos, video, documents and voice notes, checked against Meta’s size and format rules before they are sent.

Exports

Campaign reports, contacts, leads and analytics out as CSV, or a formatted PDF report.

On the official Cloud API, with your own account

This is not an automation layer driving a phone in the background. It talks to Meta's WhatsApp Cloud API with credentials you generate yourself, which is what keeps your number in good standing and your delivery receipts real.

  • Your business name and quality rating stay yours
  • Meta bills you directly for messages, at its own rates
  • Receipts come from WhatsApp, not from a guess
  • Opt-outs and the 24-hour window are enforced for you
5
Numbers per accountRun sales and support from separate lines.
24h
Free-reply windowAnswer freely for a day after a customer writes.
4
Delivery states trackedSent, delivered, read and failed — per recipient.
0
Markup we addMeta bills you directly, at its own rates.

Who uses it

Anywhere a message on WhatsApp gets read and an email does not.

Shops and e-commerce

Order updates, restock alerts and seasonal offers to customers who already buy from you.

Clinics and salons

Appointment reminders that people actually read, with replies handled in the same thread.

Agencies

Run separate numbers for separate clients, with one contact book and one place to report from.

Education and training

Batch announcements, fee reminders and enrolment follow-ups without a WhatsApp group.

What it costs

We charge a flat fee for the software and nothing else. Meta bills its message charges to your own Meta account, and you pay them there.

WhatsApp Marketing

One plan. Everything in the tool.

₹1,000/ month

  • Connect up to 5 WhatsApp numbers — your own Meta Business numbers, all worked from one dashboard, sharing one address book.
  • 50,000 contacts — your address book, your pipeline, everyone who unsubscribed and everyone who has messaged your number, each person counted once.
  • 1 GB media storage — images and files on your message templates and in your inbox.
  • This fee is all we charge — WhatsApp message charges are billed by Meta to your own Meta account and paid there. We never add a markup and never bill you for them.

Need more than this?

More contacts or more storage is a conversation, not a bigger button. Tell us the numbers and we will quote them.

Contact SoftTechLab on WhatsApp

Estimate your WhatsApp messaging costs

Meta charges per delivered template message, priced by where the recipient is.

Marketing messages10,000
Utility messages2,000
Total messages12,000

A · SoftTechLab platform

Platform fee₹1,000

B · WhatsApp / Meta API

Marketing · ₹1.0384 each₹10,384
Utility · ₹0.1232 each₹246.4
Estimated Meta charges₹10,630.4
Estimated total(A + B)₹11,630.4

per month · Meta's share converted at ≈₹88/$1

This is not one bill. SoftTechLab only charges you A — the ₹1,000 platform fee. B goes to Meta, not to us: WhatsApp message charges are billed to your own Meta account and paid there, on the payment method you set up in Meta Business Manager. We never see that money and add nothing to it.

What this estimate does not charge you for

  • Replies you send inside the 24-hour customer service window are free — Meta charges for template messages, not for the conversation.
  • Every message is free for 72 hours after someone reaches you from a click-to-WhatsApp ad or a Facebook Page button.
  • You are charged on delivery, never on send, so a message that never lands is not billed.

From 1 October 2026 Meta begins charging for service messages, and for utility templates sent in reply inside the 24-hour window. Rates for those were not published when this estimate was built, so they are not included below.

Meta's figures are an estimate, based on its rate card effective 1 July 2026, and exclude taxes and any volume discounts Meta applies to utility messages — so the real bill tends to come in at or below this. Your actual charges come from Meta. Check Meta's current rates

Questions people ask first

Yes. This tool connects to your own WhatsApp Business account through Meta’s official Cloud API, using credentials you generate in your own Meta app. Nothing is sent through a shared number, so your business name and quality rating stay yours.

Meta does, directly to the account you connect. We do not resell messages or add a per-message markup — you see the same rates Meta publishes, billed by Meta.

That is WhatsApp’s rule, not ours. A business may only start a conversation with a message Meta has reviewed. Once a customer replies, you have 24 hours to answer freely in the inbox — after that, you are back to templates.

5 by default. Templates, campaigns, the inbox and auto-replies belong to a single number each, because Meta scopes templates to one WhatsApp Business Account. Your contacts are shared across all of them.

They are unsubscribed straight away and pulled out of any campaign still in the queue, not just excluded from the next one. You can see and reverse that on the contact if it was a mistake.

Yes — .xlsx, .xls and .csv. You map the columns yourself, and the preview shows exactly how each number will be stored before anything is written. Numbers already in your list are updated rather than duplicated.

Every failure is recorded against the recipient with Meta’s reason translated into plain language, and grouped by what to do about it: retry it, fix something first, or stop trying that number. Numbers WhatsApp calls undeliverable are flagged so future campaigns skip them.

It is encrypted with AES-256-GCM before it is stored and is never returned to the browser — the interface only ever shows the last 4 characters so you can tell which token is in place.

Start with one number and one list

Connect your WhatsApp Business number, import your contacts, and send a campaign you can actually measure. Free for 7 days, no card needed.